Linguaphone Group, the global language training provider based in the UK, has today announced that International Center for Quality (ICQ) based in Khartoum, have been granted the exclusive Master Franchise rights to develop their English language training program for adults, Direct English across Sudan.

ICQ is a leading management consultancy, providing training to the Sudan and Middle East workforce and student population since 1999.  This new exclusive partnership will see ICQ deliver English language training to adults across Sudan through the Group’s unique nine-level English language program, Direct English from early next year.

Created in 1997, Direct English combines highly interactive bilingual materials, with a program of personalized tutorials and conversation classes, and already delivers world-class English language training for all abilities to corporate and retail clients alike, through a network of licensed partners across Asia, Europe and the Middle East.  They have also recently announced a global collaboration with the University of Cambridge, which will see Direct English students also having the opportunity to take the University’s renowned BULATS test in their centers.

Commenting on the new partnership, Mr Derek Price, Chief Executive Officer with the Linguaphone Group said: “Direct English is already helping thousands of people globally learn the vital international language of business and communication – English. We are delighted to welcome ICQ to our growing network of Linguaphone Group partners worldwide, and look forward to working with them to bring Direct English to Sudan in the months ahead.

“We would also like to acknowledge the valuable contribution that the British Embassy in Khartoum has provided in making this partnership possible.”

Mr Atif Alhaj, Group Managing Director of ICQ added: “This is a milestone for the ICQ Group to partner with the world-famous Linguaphone Group and bring their premium English language education program, Direct English to Sudan.”